There is so much information on archetypes that if I were to cover it all, this blog post would become a book 🙂 There’s also a lot of psychology to consider when discussing archetypes, a lot of psychoanalysis and personalityRead More 

Towards the rear-end of the book tour, I am looking a lot less like my usual publicity photo than I did before I started. A diet consisting almost solely of wine, coffee, and bread-based products (I am slightly wheat intolerant)Read More 

When I tell people what I do for a living they sometimes raise a gratifyingly impressed eyebrow. That’s because although I’m a copywriter, for a moment they think I’m a copyrighter. They think I right wrongs caused by people whoRead More 

is a fantastic blog jam-packed with news, reviews, opinions and more than a scattering of wit and laugh-out-loud humour. Following this blog is like staying in touch with an old friend, and the combination of ‘a few scattered authors’ keepsRead More 

I have a rucksack. It looks a bit like a bin liner (big, black) – but it’s the same sack that’s travelled with me all around Europe, when I did the youth Eurail thing, a decade ago; has been withRead More 

Hi, and welcome to my series of posts on archetypes. I’m really excited to be able to share what I know about this subject and hope that by the end of my blog run some of you will find whatRead More 

Howdy! Usually the Mslexia offices are streaming with sunshine, but the unruly nature of Newcastle weather means that this paradigm has shifted in recent weeks. Autumn is the season of mist and mellow fruitfulness, not to mention incessant rain.